MARKETING
Google Analytics
A website and app analytics platform for understanding visitor activity and marketing performance.
Visit Google AnalyticsTHE FIT
Who should explore it
Businesses with a website and clear actions to measure, such as inquiries, signups, or purchases.
BEFORE YOU PAY
What to check
Plan implementation and event tracking. Test one real conversion and confirm that reports answer your business questions.
THE TRADEOFF
When to compare alternatives
If your immediate question is whether Google can find a page, use Search Console alongside your analytics setup.
Try one real task. Use a typical piece of your business work to check whether this tool fits before moving your whole workflow.
Product reference: Google Analytics official website. This is an introductory overview, not a hands-on review or a claim that every feature is included in every plan. Current plans and features should be checked directly.