≡ the biz list.

MARKETING

Reach the people you want to serve.

Email, social publishing, SEO, and measurement tools for owners doing their own marketing.

12 options to explore

Browse all categories
KKit
MARKETING

An email platform to consider when your audience and content are central to your business.

Email marketingExplore tool
MMailerLite
MARKETING

An email platform to explore for newsletters, signup forms, and automated email sequences.

Email newslettersExplore tool
MaMailchimp
MARKETING

Email marketing tools for campaigns, audience management, and automation.

Email marketingExplore tool
FlFlodesk
MARKETING

An email marketing platform with an emphasis on email design.

Email marketingExplore tool
BrBrevo
MARKETING

Email and customer marketing tools to explore for business communications.

Email & customer marketingExplore tool
BuBuffer
MARKETING

Social media publishing tools for planning and scheduling content.

Social schedulingExplore tool
LaLater
MARKETING

Social media management tools for planning and publishing content.

Social media managementExplore tool
TaTailwind
MARKETING

Pinterest-focused tools for planning and scheduling Pins.

Pinterest planningExplore tool
ACActiveCampaign
MARKETING

An email and marketing automation platform to explore for customer follow-up workflows.

Email & automationExplore tool
SESemrush
MARKETING

A search marketing toolkit for keyword research, competitor analysis, and website audits.

SEO researchExplore tool
GAGoogle Analytics
MARKETING

A website and app analytics platform for understanding visitor activity and marketing performance.

Website measurementExplore tool
SCGoogle Search Console
MARKETING

Google’s tool for reviewing search performance, indexing, and how Google sees your website.

Google Search performanceExplore tool

Research-based options. Verify current features, availability, and plan costs directly.

COMPARISONS & BUYING GUIDES

BUYING GUIDE / MARKETING

How to choose an email marketing platform

Choose around the emails you plan to send and the audience you want to serve.

Read guide
COMPARISON / MARKETING

Kit vs. MailerLite for a small-business newsletter

Compare Kit and MailerLite around newsletters, signup forms, automation, audience needs, and the plan you would use.

Read guide
BUYING GUIDE / MARKETING

Social media scheduling tools for small businesses

Compare social scheduling options around supported channels, post types, Pinterest workflows, and real publishing needs.

Read guide
BUYING GUIDE / MARKETING

Marketing tools for a one-person business: a practical starter stack

Build a manageable marketing setup around a website, email, content production, publishing, and measurement.

Read guide
BUYING GUIDE / MARKETING

Pinterest marketing tools for small businesses: what to use first

Choose Pinterest tools for planning, creating Pins, scheduling, and measuring traffic without overbuilding your setup.

Read guide
COMPARISON / MARKETING

Tailwind vs Buffer for Pinterest: which workflow fits?

Compare a Pinterest-focused workflow with broader social publishing, using a practical checklist for scheduling and maintenance.

Read guide
BUYING GUIDE / MARKETING

SEO tools for small-business beginners: what to use first

Start with Search Console and a useful website, then decide whether paid keyword research and audits will support your work.

Read guide
COMPARISON / MARKETING

Google Analytics vs Search Console: do small businesses need both?

Understand which tool answers Google Search questions and which helps measure activity after visitors reach your website.

Read guide
COMPARISON / MARKETING

MailerLite vs ActiveCampaign: match the tool to your email workflow

Compare newsletter and automation needs, setup effort, integrations, and plan costs before choosing an email platform.

Read guide
BUYING GUIDE / MARKETING

A simple welcome email sequence for a small business

Plan a useful three-email welcome sequence around resource delivery, practical help, and one clear next step.

Read guide