WEBSITES & SELLING
What does a simple business website need?
By The Biz List · Research-based guide
A service-business website should help a potential client understand what you do, decide whether you’re a fit, and take the next step.
Make your services easy to understand
State who you help and what you offer near the top of the homepage. Use plain descriptions that a prospective client would recognize.
Show evidence of your work
Include relevant examples, case studies, or client feedback you have permission to publish. Explain the problem and what you contributed.
Give visitors a clear next step
Choose a contact form, booking link, or email address based on how you want inquiries to arrive. Test that path on a phone.
Choose a platform around maintenance
Squarespace
Service businesses that want to manage a cohesive website without maintaining a custom development setup.
Before comparing templates, decide who will update the website. Try editing a page and adding a new service. Check whether the platform supports the booking, forms, and integrations you need.
A useful first version: Home, Services, About, Work, and Contact. Combine pages when there isn’t enough distinct content to justify them.
TOOLS AT A GLANCE
Find the tool for the part of the job you need help with.
Plan for search from the start
Use clear page titles, descriptive links, and focused service pages. Publish helpful answers to questions clients ask you rather than adding articles just to fill a blog.
One platform to explore: Squarespace. Confirm the features and ongoing costs of your chosen setup.
Explore the tools in this guide.